Financial Promotions

Welcome to the Financial Promotions module

This focused module introduces learners to the FCA’s fundamental requirement that all financial promotions must be fair, clear and not misleading. It provides a practical understanding of what constitutes a financial promotion, along with key exemptions and common industry misconceptions.

Through real-world examples and FCA guidance, learners will explore how to assess promotional materials, understand the boundaries of regulated activity, and apply essential safeguards to protect consumers. The course demystifies complex terminology and helps participants navigate compliance confidently in both traditional and digital marketing channels.